World Champ update

Nino and Nina after the worlds in SoCal.

We just got an update from XC World Champ Nino Schurter.  I always wondered what these guys did in the "off season".

Thanx, alrighty! I'm in South Africa for training. Really nice here. Perfect conditions for hard training and get fit for the season. In Switzerland we have now a lot of snow and bad weather, not what I like.
Together with my team made Patrik Gallati I spend 3 weeks here in Stellenbosch. The student city is perfect for a trainings camp, good and warm weather, cool trails and nice passes for road training. And when the work is done, there are a lot of nice places to go out for dinner or party ;-). Straight from here I go back to Frischis 40th birthday on the 19. february.
After a week back home I go to Tuscany for the first races and the Scott-Swisspower Team camp. I will take part at the Maremma Cup races on the 27. february and 7. march. Check out http://www.maremmacup.com/. Those races are presented by Sram XX.
From the 22. to the 29. march I will then take part my first time at the Cape Epic together with Florian. A hard test for me and the bike.
Have a good one.
Cheers,

Nino

What are you waiting for? Everybody is watching the big game! Empty trails!

Motivate!

Seems like it's winter pretty much everywhere now. Germany has record snow, Socal is puking rain, The East Coast might have frozen solid,and Chicago...
Well it's Chicago in the winter.

If you're a mountain biker, it's hard to stay motivated this time of the year. It's a great time to overhaul your bike, and get ready for the season to come.

Who doesn't like toys?

Turns out, the crew at HPI Racing are also fans of SRAM, RockShox, Avid and Truvativ.  There latest edition sports our logos...check it out!

SRAM Backs National Interscholastic Cycling Association

The National Interscholastic Cycling Association (NICA) is thrilled to announce a 3-year sponsorship with SRAM as an establishing partner, effective immediately.

Matt Fritzinger, the executive director of NICA, stated, “We are most grateful to SRAM for showing their confidence in our ability to bring great mountain biking opportunities to high school students across the USA. There is a surge of interest and support for the NICA program, and with the solid backing of SRAM we are in a great position to achieve our vision.”

Want to learn more?  Click HERE!

It's ROADTRIP time!

How does a mixed crew of US and Euro marketing guys plus a couple of Product Managers wind down after a long week of meetings (and some long nights...) in Chicago? With a roadtrip of course, and in the winter no destination could have been better than Ray's MTB Park in Cleveland.
For us europeans it was the perfect occasion to see the exciting sights along the highways (not!), rolling around in huge vans that guzzle fuel like it was beer at the Oktoberfest, parties in hotel rooms and a whole new range of interesting adult beverages (best served chilled!).
And of course Ray's: we all had heard and read lots about this place, and our US colleagues had warned us it would be a mindblowing experience, but yet I (and we) wasn't quite well-prepared.
From the outside it looks like yet another industrial building, but inside is everything a mountain biker could dream of in the cold winter months - and then more. Jumps, XC course, pump track, skate parks, you name it and Ray's has it. All this coupled with a super mellow atmosphere, friendly people, constant flow of delivery pizza and burritos, and the recipe is close to perfection. I've never been to any kind of riding spot were 6 year olds on 16" bikes, BMX kids, dirt jumpers and XC types on 29ers all ride together in such harmony, all having LOADS of fun. Magic, if you ask me. Nothing less than magic.

Mr. Keineke sends it on the jump box

Tyler trains for the XC race by getting upside down in the foampit

Chris Hilton show some commitment on his carbon XC bike

Elmar again, so fast not even the camera could catch him

We rode our guts out all day, taking breaks in the super-nice SRAM lounge, and at 5 p.m. we even got to watch our man Tyler compete in an invitational pro-only XC event...on a dirt jump bike, in jeans, t-shirt and 5.10 shoes! Considering his competitors (shaved legs, clipless pedals and so on) he did remarkably well, ending up with a fourth place and a nice roll of cash!

Tyler's pre-race rituals: putting on his gloves and hoping not to vomit the burrito he just had for lunch.

Tyler post-race, with his lunch still in his belly and 200$ more in his pocket (and a funny - if slightly creepy - trophy)

I was glad we were able to give Ray's and its riders a bit of "love" back as our US crew had stacked the van with products to give away after the race, which were assigned as prizes for a very funny SRAM-related trivia. It was an amazing trip and I now have another dream riding destination added on my personal world map...downtown Cleveland, in winter of course!

Ray, the man with the vision (middle) and our very own Eric Schutt.

Australian National Championships - Powered by SRAM!

Australian Mountain Bike National Championships kicked off at Eagle Mountain Bike Park in Adelaide starting Thursday, January 14. SRAM was an official event sponsor, and we had tons of event signage, banners, and fencing.

SRAM sponsored racers took home national titles, many of them competing on XX.

In Cross Country racing, Daniel McConnell wins his first elite Australian national cross country title riding XX. Tasmanian Rowena Fry made it back-to-back cross country titles at the Australian mountain bike national championships in Adelaide on Saturday, also on XX. The Under 23 category in the men's race was won by Paul van der Ploeg (on XX) who at age 20, is quickly becoming one of Australia's most likely contenders on the world stage.

4X racing also saw SRAM racers on top. In the rainbow jersey of world champion, Caroline Buchanan claimed her fifth Australian four cross title. Luke Madill was as smooth as usual - taking all the heats, and winning the top spot.

Sid Taberlay won his first short track national title racing XX in Adelaide on Sunday. Rowena Fry won the women's short track national championships on Sunday in Adelaide. While it was a familiar result, coming one day after Fry also won the cross country, again on XX.