Roc d'Azur, held in Frejus, Southern France, is the traditional season's closing event, and for a good reason: race courses and an expo village right by the Mediterranean Sea, four solid days of riding and racing, 60.000 visitors and over 16.000 racers. Oh yeah, not to forget, the weather is usually great, right in time when in the rest of Europe winter is on the doorstep.
Julien Absalon never misses a Roc d'Azur, and even if this year he didn't take part in Sunday's race he was always happy to sign autographs and posters at the SRAM truck!
The world's top PROs come and go at the SRAM truck. Thank yous for a great season mix in with exciting plans for 2012, which is an Olympic year! Team Swisspower, with Nino Schurter and team manager and MTB legend Frischi, love the relaxed atmosphere of Roc!
At Roc the number plates go well into the thousands: the SRAM crew supports everyone, from number 1 to...well over 3.000!
"Son, one day you will make great MTB wheels at SRAM" - "Dad, one day you will race Roc on them". SRAM Wheels Product Manager Bastien Donze whishes good luck to his dad, ready to race!
Milatz, Fontana, Sauser, Fumic, Gujan, Schurter and many more...is this a World Cup? Almost, except you could line up right behind these guys.
"Right behind" we said? Sure...but be ready for a LOT of dust. And we mean A LOT!
Back at the truck, wheel engineer Jesse Jakomait talks Rise wheels over breakfast.
Do good and win swag? Of course, with the SRAM Rise Wheel of Fortune. First a donation to World Bicycle Relief...
And then spin the wheel (under Pierre Edourad Ferry's watchful eye!) to win cool SRAM swag. Thanks to everyone who donated, you just bought two bikes for Africa!
SRAM's new home at Europe's biggest events: big, red and beautiful.
Having the biggest and most comfortable setup of any event doesn't mean no hard work: taking down the truck is an easy task (everything is custom made to fit perfectly inside!) but it takes a great crew to do it...and we got that!