Friday, May 28, 2010

Welcome Morgan

The "official" SRAM welcome lunch for our new SRAM and Truvativ PR manager Mr. Morgan Meredith. Mr. Beef rules. Welcome to the team Morgan!



-dirt tales from the idirt

A weekend packed full of MTB racing in North America.

This weekend has a wide variety of North American mountain bike race events. Go race or watch!

The 2nd Mellow Classic takes place at Lance Armstrong's ranch in Dripping Springs, Texas and is part of the USA Cycling Pro XCT series. The event is sponsored by SRAM, RockShox, Avid and Truvativ. The North American race truck will attend to give racers technical help if needed.  

Sol Vista bike park in Granby, Colorado is home to the Triple DHip, a SRAM sponsored Downhill stage race. The excitement peaks with the AVID Chainless Challenge #3 taking place as stage 2 of the 3 stage event on Sunday at 3pm. SRAM staff will be in attendance.

The infamous Growler a 64 mile XC race in Gunnison, Colorado at 7700 feet kicks off on Saturday and is also sponsored by SRAM.

On the east coast the US Open of Mountain Biking will take place in Vernon, New Jersey at Diablo Freeride Park.  Look for Sam Hill, Brendan Fairclough and Mick Hannah to be running fast.

Monday, May 24, 2010

UCI World Cup Offenburg Germany





Set up day was very wet and muddy in the expo area...


...which also happened to be the local Porsche dealer.


Jackamo(Cannondale Factory Racing team mechanic) says he's only responsible for washing their bikes.


Since I haven't seen Julien (Julien Absalon's Mechanic) with a lung dart in his hand all year.
I will just call him smiling Julien this year.


Willow Koerber knows where to bring her bike for a little service on training day.


The Subaru Gary Fisher team bikes always look very sleek and clean
especially when they have a #1 plate on them.


Willow was looking pretty sleek in her UCI Elite Womens points leader jersey as well.


The complexity of our new tail light design
left most people just scratching their heads.



Julien Absalon cruised to his first victory of the season
and took the UCI Elite Men points lead in the process.




Thursday, May 20, 2010

RockShox BaseCamp in Durango, Colorado

Mountain bikers beware as the dust has settled in Durango, Colorado. The Rockshox crew and guests were ripping the amazing trails of this stellar location last week for the unveiling of model year 2011 RockShox product. Amazing trails, great weather, epic town and awesome product made for a fine event. Thanks Durango and thanks to our local host Greg "HB" Herbold for the fine hospitality! For all the action, camp, and product images CLICK HERE!

Wednesday, May 19, 2010

Brandon Semenuk takes to the trails at RockShox BaseCamp

Our freeride wizard Brandon Semenuk took to the the trails during the RockShox BaseCamp in Durango, Colorado. Check it!

Brandon Semenuk at the Rock Shox Ride Camp - More Mountain Bike Videos

Rene Wildhaber during RockShox Basecamp in Durango

Our All Mountain big gun from Switzerland Rene Wildhaber joined us for the Rockshox Basecamp in Durango Colorado.

Rene Wildhaber in Colorado - More Mountain Bike Videos

Tuesday, May 18, 2010

World Cup Maribor Slovenia


2009 4-Cross World Champion Caroline Buchanon
was all smiles before things started getting dirty!


Speaking of dirty I think Troy Brosnan's bike covered in Slovenian mud might weigh more than him.
Troy is the current UCI U23 Downhill points leader. Nice work for his first WC event especially when you consider the conditions. I understand they all had to compete in that slop, but how many are 16 years old.
Great Job Troy!






Saturday, May 8, 2010

IMBA World Summit 2010 Augusta GA


Opening Ceremonies...

were held Wednesday May 5th on the Savannah River...

which also happened to be Cinco de Mayo.
(Evan those are vinyl records in the background, they play music)

We went with a little smaller setup in Augusta than the 2008 IMBA Summit in Park City

It was still a nice place of refuge for many from the sweltering heat and humidity.

We were even asked if our tech area could be used for a photo shoot. I didnt understand it either.

Cane Creek not only sponsored the Film Premier Night but Jason and Chris kept the New Belgium Beers flowing all night, while Chuck provided security.

Friday night was the ribbon cutting ceremony for the areas new Pump Track up in South Carolina.



The Epic Ride was held on Saturday at the Forks Area Trail System (FATS) We were on hand to provide nuetral race support to all of those in need not just bikes outfitted with SRAM components.

Group Ride at the CDC

Doing a little "Break-in" ride at the CDC. 

Sunday, May 2, 2010

Cycle Fest 2010



Cycle Fest 2010 was held this weekend at the Denver Art Museum.
 The inaugural event was to help benefit the Colorado High School Cycling League.


A few SRAMmies were in attendance.....



Most of which were well behaved including Product Managers Sander Rigney and Paul Kantor along with their wives Lori and Tracy.



I said most.....
North American Sponsorship Manager John Dawson and Product Manager Jeremiah Boobar.
I think JD just lost a round of "Lime in the Eye". Which is quickly becoming a popular game.


Susan DeMattei and Dave Wiens shared a few stories with everyone.

Dave Wiens, Ned Overend and Greg Herbold talking about the good ol'days.