Russell Finsterwald

Interview featuring the new young XC honch on Subaru Gary Fisher Team.
Subaru Gary Fisher rides SRAM, RockShox, Avid and Truvativ.

Cycling Videos on CyclingDirt

ROCKSHOX SEKTOR announced!

Model year 2011 is starting to roll out the door to the media and soon to find you at a shop near you.

RockShox has announced a new front suspension family: SEKTOR
Built for the trail and for a rider conscience of their needs - with great pricing and many options.

Check out the info and press release here.

AVID Elixir 3 hydraulics for the people!

AVID has announced the Elixir 3.  Elixir 3 is an entry level hydraulic brakeset featuring TaperBore technology so everyone can have the great power and control that the Elixir family of brakes are known for.  Check it out!

X7 and a lot of 2X10 goodness!

It's here: SRAM X7 joins the 2X10 family with a complete matching sets of components. Think new possibilities. Think 2X10 for everyone.

Read more about the new X7 on SRAM2X10.com

And if you are still deciding whether 2X10 is right for you, hear what the world's best riders have to say about it at the XX Maremma Cup:

SRAM 2X10 Chapter 1 - XX Maremma Cup 2010 from Dirt Tales on Vimeo.

History on Display

Anybody that's been around for a while will recognize these.  They were a focal point of the US RockShox trade show booth prior to the acquisition by SRAM. 

They were used in what was then the SRAM and RockShox trade show booths, but then mothballed.

 Just a bit of history, now back out on display :)

WINNING IN THE NAME OF XX

The XX Maremma Cup came to conclusion sunday, march 7th, with Marco Aurelio Fonatana's (Cannondale Factory Racing) victory in both the XC race and also with the overall title of the XX Maremma Cup. Good job Marco!

Marco Aurelio Fontana powering his was to first place in the Maremma Cup

Even World Champion Nino Schurter had to acknowledge that Marco has HUGE power in his legs!

The starting list of sunday's march 7th race looked like a who's who of the world of mountain biking, with all the Olympic Gold medals in attendance (Bart Brentjens, Miguel Martinez and Julien Absalon) plus many other champions. Even if Frischi was busy organizing and running the race we are sure he would have loved to join...right Frischi?

Fontana, Naf, Absalon, Frischi, Hermida, Schurter, Kugler, Vogel: as all-star as it gets!

But the week in Massa Marittima was not only made of serious racing and training rides, there were some good chances to have great fun, such as the friday afternoon XX Ride with the PROs, hosted by no other than Mr. Thomas Frischknecht himself. Frischi guided the editors on a loop of the race course, where the attending pros (Nino, Marco, Manuel Fumic, Jose Hermida, Ralf Naf and many others) shared their tips and tricks on how to make the most of the XX 2x10 drivetrain.

 Editors, pro riders, SRAMmies and XX: a recipe for good times!

After the loop Nino and a handful of other riders donned Freelap timing watches and set off to pin a benchmark time, and then the heat was on!

Not your usual race start...Nino leads the "hot lap" before the editors challenge.

One by one our guest editors took on the course for glory, pride, the title of best journalist at the XX Maremma Cup and a tasty italian salami!
The winner, with an amazing time only one minute off Nino's lap, was Oyvind Ass from Norway!

Oyvind celebrates his victory as Europe's fastest editor

Saturday saw the second and final sprint race in downtown Massa Marittima: a great show, the kids loved it! Multivan Merida's Andy Kugler came out with the win despite some little "love tapping" with no other than Nino Schurter...but in the end it was all smiles!

Part 4X, part downtown race, the saturday event was simply spectacular. As the pizzeria in the square the same night.

 

The kids loved the SRAM bangbangs! 

Besides the racing, the best part of XX Maremma Cup was surely the magic of having the world's best riders all in town, hosted by a legend like Frischi, and not only witness them all serious and focused on racing like it happens at World Cups, but also ready to have a laugh!

Rainy Tuscany - XX Maremma Cup

Buongiorno from Massa Marittima! We are here for the XX Maremma Cup powered by SRAM, an action packed week of racing featuring the best XC riders in the world. Almost everyone is in town and the atmosphere is very similar to a World Cup race, only friendlier and way more relaxed.
We are hosting more than 15 editor from various european media, here to report about the racing, hang out with the riders, continue their XX testing and of course ride, drink beer and have fun. And if they like muddy fun, there is plenty of it!

 Here World Champion Nino Schurter shows us his brand new bike...nice rainbow stripes Nino!

While we were out riding in the rain and mud with our editors we got a surprise visit at the truck from Olympic gold medalist Bart Brentjens, who is back in the game this year with a team full of young and promising riders, all of course on our XX groupset. Here they are with our race truck crew.

It's almost lunch time, which means another amazing 4 course italian meal - with red wine! Buon appetito!

Fabien Barel International, Urge Nepal

Cool POST ON BIKERADAR:

"To raise funds for this event, Peridy and Scott have another custom painted bike ready to go. It’s a Scott Genius with SRAM XX group and custom paint that’s dedicated to Tony, whose birth name is Asssish. This year proceeds gained from the bike’s auction after the event will go directly to Tony’s former orphanage."

Bike Check: Ross Schnell

Ross Schnell takes you through his XX equipped 2010 super-d weapon, the Trek Remedy 9.9.

CHECK IT OUT HERE!