INTRODUCING SRAM2X10.COM

We've recently launched a cool new website you should really visit, it's called www.SRAM2X10.com and it's the ultimate resource on 2X10, the new standard that is changing the world of MTB drivetrain.

SRAM 2X10 technology is revolutionizing mountain biking, and on this new website you can learn everything about how 2X10 works and why it is so good. You can read blog and testimonials from athletes using 2X10 worldwide, read reviews from global media and of course shop around to find out which brand makes the ideal SRAM 2X10 bike for you!

We had a chance to bound around Laguna for some riding and testing before we started the drive out to Fontana for the weekend race. Beautiful views and great single track can definitely consume a day.

 

  

 

Kenny Turn 1

Kenny Smith hauling into turn 1 of the DH course today at the Fontana race.  He was fast and smooth up top, but the bottom was too pedally for him.  Prompting a sweet little old lady to yell "stand up ya wimp!"

Serious Fun

Bos called this "surprisingly good shape".  It does look like a great adventure. 

OC Meets BC

The BlackBox Labs danger-van rolled into Orange County yesterday to escape the oppression of the northern territories.  Tyler, Kenny, and Adrian all got a decent sun and calf burn. Derek from BikeMag joined us for a fun little shuttle run down Chiquito Trail.

World Champ update

Nino and Nina after the worlds in SoCal.

We just got an update from XC World Champ Nino Schurter.  I always wondered what these guys did in the "off season".

Thanx, alrighty! I'm in South Africa for training. Really nice here. Perfect conditions for hard training and get fit for the season. In Switzerland we have now a lot of snow and bad weather, not what I like.
Together with my team made Patrik Gallati I spend 3 weeks here in Stellenbosch. The student city is perfect for a trainings camp, good and warm weather, cool trails and nice passes for road training. And when the work is done, there are a lot of nice places to go out for dinner or party ;-). Straight from here I go back to Frischis 40th birthday on the 19. february.
After a week back home I go to Tuscany for the first races and the Scott-Swisspower Team camp. I will take part at the Maremma Cup races on the 27. february and 7. march. Check out http://www.maremmacup.com/. Those races are presented by Sram XX.
From the 22. to the 29. march I will then take part my first time at the Cape Epic together with Florian. A hard test for me and the bike.
Have a good one.
Cheers,

Nino

What are you waiting for? Everybody is watching the big game! Empty trails!

Motivate!

Seems like it's winter pretty much everywhere now. Germany has record snow, Socal is puking rain, The East Coast might have frozen solid,and Chicago...
Well it's Chicago in the winter.

If you're a mountain biker, it's hard to stay motivated this time of the year. It's a great time to overhaul your bike, and get ready for the season to come.

Who doesn't like toys?

Turns out, the crew at HPI Racing are also fans of SRAM, RockShox, Avid and Truvativ.  There latest edition sports our logos...check it out!

SRAM Backs National Interscholastic Cycling Association

The National Interscholastic Cycling Association (NICA) is thrilled to announce a 3-year sponsorship with SRAM as an establishing partner, effective immediately.

Matt Fritzinger, the executive director of NICA, stated, “We are most grateful to SRAM for showing their confidence in our ability to bring great mountain biking opportunities to high school students across the USA. There is a surge of interest and support for the NICA program, and with the solid backing of SRAM we are in a great position to achieve our vision.”

Want to learn more?  Click HERE!